Make Photo Backgrounds White

Why listings use a white background for photos

Most marketplaces prefer plain white for the main image. On a results page full of thumbnails, white is what lets a shopper compare the products themselves instead of whatever each seller had behind them. It also hides the clutter of a shoot done on a desk, a bedsheet or a windowsill.

Every marketplace publishes its own rules for main images, and the rules change. Check the current requirements for Amazon, Etsy, Shopify, eBay and Walmart before you upload a batch.

How to create a white background for photos in bulk

1. Add the photosDrag in a whole folder or pick files: JPG, PNG, WEBP or HEIC straight off a phone. Up to 40 per batch on the free plan.
2. The AI cuts each product outThe first run takes a little longer to get ready, then each photo takes a few seconds.
3. Each result lands on plain whiteThe output above is already set to White background JPG, so every cut-out is placed on a flat white fill.
4. Check, touch up, downloadOpen Touch up (the pencil button) on any card to erase leftovers or restore a part the AI cut off, then download each JPG.

Shoot for the cut-out, not for the background

The AI decides where the product ends, so give it something to see. A white mug on a white table leaves it almost nothing to separate. Shoot light products on a darker surface and dark ones on a lighter one: the final JPG is white either way.

Keep the whole product in frame with a little air around it, and keep the edges sharp. Soft edges make soft cut-outs. Glass and fine fur are the hard cases, so plan to run the brush over those. Shot on a white backdrop that came out light gray? Here's why, and how to check for pure white.

White JPG or transparent PNG?

Pick the JPG when a marketplace or an ad platform wants a flat white image. It's small and opens anywhere. Pick the transparent PNG when you'll place the product on your own backgrounds, a banner or a slide, or when you haven't decided yet. You can always add white later; you can't get transparency back out of a JPG.

The Output menu switches at any time, and the images already in the batch are saved again in the new format without running the AI a second time.

Marketplace sizes

Pro costs $29 once. It centers each cut-out on a white canvas sized for Amazon, Etsy, Shopify, eBay and Walmart, lowers the JPEG quality when a file would go over the size limit, and adds bulk rename and ZIP download. The pricing page has the full list. The white JPG itself stays free.

Photographing a logo or a signature on white paper instead? Remove the white by color and keep thin lines intact.

Your photos are never uploaded

Nothing is sent to a server. Unreleased products and client shoots stay with you, and closing the tab clears them.