Amazon White Background for Product Photos
Amazon wants the main image on pure white, RGB 255, 255, 255, with the product filling at least 85% of the frame. A white sweep that looks right on set usually isn't 255 in the corners. Drop the shoot below and every background comes out pure white.
Amazon size: 2000×2000 (Pro) Free: 40 photos / batch Upload: None
This device is a bit slower, so expect a few more seconds per photo.
This browser isn't supported
Used it on a real shoot? Email me a line, and with your OK I'll quote it on the site.
What Amazon asks for, and what the preset does
| Amazon's guidance | Amazon main image preset | |
|---|---|---|
| Background | Pure white, RGB 255, 255, 255, for main images | Pure white #FFFFFF |
| Product fill | At least 85% of the image frame | The product's longer side spans 92% |
| Size | 1,000 px or more on the longest side for zoom; 1,600+ is optimal | 2000×2000 |
| Shape | No set aspect ratio; Amazon pads other shapes to fit | Square, so nothing gets padded |
| Format | JPEG preferred; PNG, TIFF and GIF accepted | JPEG |
| Extras | No text, graphics, logos, watermarks or props | Adds nothing, no watermark |
From Amazon staff posts in Seller Forums on image standards and aspect ratio, checked October 4, 2026. Marketplaces change their rules, so check the source before a big upload.
Free or Pro for Amazon photos
On the free plan, the background turns white on every photo, up to 40 per batch, with no sign-up and no watermark. Each photo keeps its own size and framing.
Pro, $29 once, adds the Amazon main image 2000×2000 output. Each photo is cropped to the product and centered on a white 2000×2000 canvas with a 4% margin on every side, so the product reaches 92% of the width or height. It's saved as a JPG kept under 10 MB, and the batch downloads as one ZIP, renamed for your SKUs. See pricing.
Shooting on white isn't the same as a white background
A white backdrop reflects whatever light reaches it. Where the light falls off, at the edges, behind the product and under it, the camera records light gray. On a listing page against Amazon's own white, that gray shows up as a box around the product.
Pushing exposure until the corners turn white also blows out white and pale products. Replacing the background leaves the product's exposure alone and sets everything around it to #FFFFFF. The white background tool covers the same job for photos outside Amazon. Check the edges in Touch up (the pencil button) before you download: the brush erases leftover background and restores anything cut off.
The main image and the rest of the listing
The pure white rule covers the main image. For it, Amazon staff also ask for the entire product with no cropping, and only what's included in the purchase, so leave props for the other images. Those can show the product in use, from other angles or on a colored background, and the Output menu gives a transparent PNG or a solid color for them at no cost.
File names for a catalog upload
For bulk uploads, Amazon staff note that file names must contain the product identifier (ISBN, UPC, EAN or JAN) and end in .jpg, .tif or .png. If your originals are already named by UPC, keep {name} in Pro's rename pattern and the identifier carries through to every file in the ZIP.
FAQ
What is the exact white Amazon wants?
Pure white, RGB 255, 255, 255, which is #FFFFFF. A backdrop that looks white to the eye usually photographs a shade darker in corners and shadows. Replacing the background instead of brightening it gets every pixel around the product to exactly 255.
Does the product have to fill 85% of the photo?
Amazon staff say the product must fill at least 85% of the frame on the main image. The free tool keeps your own framing, so a small product in a wide shot stays small. Pro's Amazon preset crops to the product and enlarges it until its longer side spans 92% of a 2000×2000 square.
Do the other Amazon images need a white background too?
The pure white rule is for the main image. The other images can show the product in use, in scale or with details. A transparent PNG or a solid color from the Output menu works for those, and both are free.
Is it free?
The white background is free for up to 40 photos per batch, as many batches as you like, with no watermark. Pro, $29 once, adds the 2000×2000 Amazon size, bulk rename and one ZIP per batch.
Amazon is a trademark of its owner. This site is independent and not affiliated with Amazon.